LUBBOCK, TX – July 8, 2025 – The spirit of giving back runs deep in the heart of Texas Tech, and today, a beloved former Red Raider and current university leader exemplified that tradition in a profoundly impactful way. Brandon Carter, a standout offensive lineman for Texas Tech from 2006-2009 and currently serving as the university’s Director of Athletics, along with his wife, have announced a personal donation of $3.5 million dedicated to the transformative renovation and enhancement of local schools within the Lubbock community. This extraordinary act of philanthropy is set to spread joy and create lasting positive change across various neighborhoods.
The announcement, delivered with characteristic humility by Carter himself, underscored his deep personal connection to Lubbock and his unwavering belief in the power of education. The ceremony, held not in a grand hall, but at a local elementary school amidst cheering children and grateful faculty, symbolized the grassroots impact his gift aims to achieve.
“Lubbock is home. This community, and specifically this university, gave me so much – the opportunity to play football, to get an education, and to grow into the person I am today,” Carter shared, his voice resonating with genuine emotion. “Education is the cornerstone of every child’s future. My wife and I firmly believe that every student deserves a learning environment that is safe, stimulating, and equipped with the best possible resources. This donation is our way of investing directly into the future of these neighborhoods, ensuring that the young people here have the foundational support they need to succeed and to dream without limits.”
The $3.5 million donation, a significant personal contribution from the Carter family, will be strategically allocated to multiple identified schools in areas of Lubbock that have long been in need of facility upgrades, technological enhancements, and enriched educational programs. While specific school names will be announced following further assessments and community consultations, the types of projects targeted are expected to include:
- Classroom Modernization and Technology Integration: Updating learning spaces with interactive whiteboards, new computers, and educational software to foster dynamic and engaging instruction.
- Library and Learning Resource Center Enhancements: Stocking libraries with new books, expanding digital learning resources, and creating inviting, collaborative spaces for reading, research, and independent study.
- Athletic Facilities and Play Area Revitalizations: Renovating playgrounds, improving sports fields, and upgrading indoor recreational spaces to promote physical activity, healthy lifestyles, and teamwork among students.
- Critical Infrastructure Improvements: Addressing fundamental needs such as HVAC system upgrades, roofing repairs, improved lighting, and general maintenance to ensure comfortable, safe, and conducive learning environments.
- Support for Arts, Music, and STEM Programs: Providing crucial funding for materials, equipment, and potentially additional instructional support for programs in the arts, music, and science, technology, engineering, and mathematics – areas often underfunded in schools in underserved areas.
The impact of this monumental donation is anticipated to be immediate and far-reaching. For years, community leaders, parent-teacher associations, and dedicated educators in these Lubbock neighborhoods have tirelessly advocated for better resources and facilities. Carter’s personal commitment provides a transformative catalyst, offering a direct path to tangible improvements.
“We are absolutely overwhelmed with gratitude for Brandon and his wife’s incredible generosity,” exclaimed Dr. Maria Rodriguez, Superintendent of Lubbock Independent School District (LISD). “This isn’t just about brick and mortar; it’s about validating our students, empowering our dedicated teachers, and demonstrating to our entire community that their education is a top priority. This will truly transform the learning experience for thousands of children and create an environment where they know they are valued and supported.”
Brandon Carter’s connection to Texas Tech and Lubbock is deep-rooted. As an offensive lineman for the Red Raiders under legendary coach Mike Leach, he was known for his fierce competitiveness and colorful personality, earning All-Big 12 honors. His transition from the playing field to a leadership role within Texas Tech Athletics as Director of Athletics has seen him continue to embody the Red Raider spirit, focusing on student-athlete welfare, facility enhancements, and community engagement. This latest philanthropic act further solidifies his commitment to the broader Lubbock community that he now serves in a different capacity.
Carter’s act of giving also aligns with the broader philanthropic spirit seen at Texas Tech, which has recently benefited from significant donations towards various university and athletic projects, including a $5 million gift from Patrick Mahomes. Carter’s focus on K-12 education in the local community, however, brings a unique and vital dimension to the philanthropic landscape in Lubbock.
“I’ve always believed that leadership extends beyond the confines of the athletic department or the university campus,” Carter emphasized. “Our responsibility is to serve the entire community that embraces us. These schools are molding the next generation of Red Raiders, innovators, and engaged citizens. If my family and I can help provide them with better tools and a more inspiring setting to learn, then we’re fulfilling a vital part of our purpose here.”
Local officials praised Carter’s philanthropic leadership, hoping it will inspire further community investment in educational infrastructure. “Brandon Carter has set a truly magnificent example for us all,” commented Lubbock Mayor Trey Johnson. “His personal commitment to our children and our schools is incredibly inspiring. This donation will not only provide much-needed physical improvements but will also foster a profound sense of hope and possibility within our neighborhoods. It shows what’s possible when those who have achieved success turn their hearts back to the very foundation of their communities.”
As plans for renovations are finalized and construction is set to begin in the coming months, the excitement among students, parents, and educators in Lubbock is palpable. The “heart of gold beneath the helmet” has once again shone brightly, proving that Brandon Carter’s legacy extends far beyond the gridiron, now living vibrantly in the revitalized classrooms and joyful faces of children across the very neighborhoods that once cheered his every play.
