As Traverse City grows, its stories remain. Michigan country artist Jake Morland is making sure of that. According to TraverseTicker, his new track, “The Counter Still Turns,” revives the memory of a beloved local diner. Through heartfelt lyrics and rustic instrumentation, the song connects generations—those who remember, and those just arriving.
While the city is famous for cherries and beaches, its music scene now has a new reason to shine.
Echoes of the Past in Song
To start, the song is based on a real Traverse City landmark. Morland, who spent many summers in the area, walked by the old lot one day. That’s when inspiration struck.
Using acoustic guitar and pedal steel, he crafted a rich soundscape. His voice—gravelly and grounded—carries memories of clinking coffee mugs and jukebox melodies. Through each verse, he rebuilds the once-bustling diner in the listener’s mind.
In addition, the lyrics reference small-town staples. Lines about cherry pie, checkered aprons, and the smell of bacon offer vivid nostalgia. Listeners who knew the place say it feels like coming home.
Locals React with Emotion and Support
Not surprisingly, Traverse City residents welcomed the song with open arms. Many described feeling emotional after hearing it. Some even said it took them straight back to their childhoods.
Moreover, the online response was swift and strong. Morland posted a live video of the song near the old diner’s location. In under 48 hours, it racked up more than 2,000 shares. Clearly, the story resonates far and wide.
Local radio stations such as WTCM-FM added the song to their regular rotation. Meanwhile, neighborhood cafés and shops began streaming it. For many, it’s become a new local anthem.
A Local Memory Grows Into a Cultural Moment
Beyond that, the song is sparking creative ripples. A Traverse City filmmaker has announced a short documentary based on the song’s theme. At the same time, fans have launched a campaign. They’re asking city officials to mark the diner’s former site with a plaque.
Although the building is gone, Morland’s tribute ensures it won’t be forgotten. In fact, the song celebrates more than a place. It honors community values like connection, routine, and warmth.
In conclusion, “The Counter Still Turns” proves that memories live on through music. Thanks to Jake Morland, Traverse City’s history now sings on.
