After live UK package deals with Sky Sports and TNT Sports expire, Liverpool is one of the Premier League teams that is undoubtedly going to see a rise in top-flight revenue.
The deal in issue, which is the “largest sports media rights deals ever concluded in the UK,” would see a 4% increase in live rights value as part of a £6.7 billion income delivery process over four years (beginning in 2025/26), according to the Premier League’s official website.
The arrangement ultimately benefits Sky Sports, who acquired packages B through D (a minimum of 215 live matches every season) and a dominant portion of the live rights.
The Premier League stays in the green
Despite fears over when the Premier League’s meteoric financial rise will reach its natural apex, the English top-flight continues to pull the big bucks when it comes to live rights.
It remains to be seen how exactly this will affect Liverpool’s revenue numbers, though even a four per cent increase on the prior process’ result will surely be at least reasonably beneficial for our coffers.
It’s not a benefit that will be solely enjoyed by ourselves, of course, though one might imagine our competitors abroad in La Liga, Serie A, Bundesliga and Ligue 1 will all be looking over somewhat jealously at the Premier League’s ongoing financial growth.
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