JUST NOW: Man City gladly accepts new £68 million contract despite further limitations due to…
Man City will continue their partnership with Etihad and Abu Dhabi companies despite the Premier League’s new regulations.
That is the opinion of finance expert Kieran Maguire, who exclusively told Football Insider that City can justify the value of commercial deals as they are ‘serial winners’.
Premier League clubs narrowly voted to introduce tougher restrictions on commercial and sponsorship deals with parties associated with a club’s ownership group.
Maguire previously told Football Insider that City will pursue legal counsel against the Premier League following the conclusion of the vote.
City’s deals with Abu Dhabi have come under scrutiny due to their shared links with club ownership – including the £68million per season deal with Etihad.
Etihad struck a front-of-shirt sponsorship deal with the club as well as stadium naming rights.
Man City will continue £68m Etihad deal for ‘very long time’
Maguire believes City will continue their ‘core relationship’ with Abu Dhabi despite the new restrictions voted in by top-flight clubs.
“We recently saw a report that Manchester City were the most popular Premier League club in the United States,” Maguire told Football Insider’s Sean Fisher.
“Part of that is because in the United States, they love a winner and Manchester City are serial winners.
“So there’s no doubt that Manchester City have broadened the diversity of their commercial partners and sponsors.
“They have deals with the likes of Nissan and Nexen Tyres and so on, and that helps to grow their revenue.
“At the same time, there’s no doubt that there is a core relationship with Abu Dhabi and those deals are likely to continue.
“I think it will be a very long time before we stop calling the stadium the Etihad or City having that as a front-of-shirt deal for their sponsorships.“
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