Commercial revenue at Burnley is expected to rise to around £14million per year following their latest sponsorship
deal, Football Insider can reveal.
The Clarets secured their return to the Premier League last season at the first time of asking by topping the Championship in
impressive fashion.
club partnering with betting company W88 this summer.
Burnley were previously partnered with Classic Football Shirts as their front-of-shirt sponsor during their Championship
season, but they have moved quickly this summer to find a more lucrative agreement.
They announced via their website (June 28) that W88 signed as the club’s new official shirt sponsor for the 2023/24 season.
It is understood that the W88 deal is worth £8million per season to the Clarets – a huge upgrade on the valuation of their
Classic Football Shirts deal.
On top of their W88 sponsorship, Burnley have partnered with DudePerfect, Vertu Motors and BK8 for the upcoming
campaign.
Umbro will continue to be the club’s kit supplier in 2023/24 after signing a multi-year deal with the club in 2019.
Burnley posted commercial revenues of £11.5million in the 2021/22 season when they were relegated from the Premier
League.
They are expected to leapfrog that figure next season, largely thanks to the value of their W88 deal.
However, partnering with gambling/casino companies is only a short-term solution for top-flight clubs, with the Premier
League voting to ban front-of-shirt gambling sponsors by the end of the 2025/26 season.
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